04 February 2008

Boycott Anheuser-Busch

For the third legislative session in a row, thirsty residents in Alabama have been trying to do away with the state's 6% alcohol limit, which excludes about 1/3 of the world's beer.

Barleywine? Uh uh.

Double IPA? No way.

Chimay? Fuggetaboutit.

It's not all that much of a suprise when old laws linger, but to find a major brewer like Anheuser-Busch in the background, playing their chips and using their muscle to keep the law in place to protect their market share is reprehensible. Anheuser-Busch certainly doesn't care about consumer choice or supporting the industry.

Anheuser-Busch likes to tout their supposed passive coexistence, but really they're no better than they were in the mid-'90s when their "100%-share-of-mind" campaign sought to clear liquor store shelves of craft beer:

The action goes on to quote an address by August Busch III at the 1995 NBWA convention, in which he stressed the need to focus on flagship brands, and continues: "In March 1996, August Busch III announced that he decided that A-B distributors should not distribute craft beers any longer, and that A-B distributors should give '100% share-of-mind' to the Budweiser family of products. In fact, A-B launched a 'share of mind' campaign headed by a 'share of mind' team... The purpose of this nationwide effort was to eliminate as many non-exclusive distributors as possible, and thereby deprive the plaintiff and the members of the class a material part, if not all, of their distribution network.

What can you do?

Help out by calling/emailing A-B's corporate offices to express your opinion about Birmingham Budweiser's efforts to thwart consumer choice in Alabama.

You can also call and email Birmingham Budweiser (keep trying if it's busy!)

Lastly, support the thirsty beer lovers in Alabama. Check out Free The Hops.org.

Spread the word!

No comments: